New England Pizza and Roast Beef Bids Farewell After Three Decades in Rochester
Owner cites economic challenges and staffing shortages as key factors in decision to close

Local News - Rochester Life & Times
Aug 28, 2025New England Pizza and Roast Beef, a cherished fixture in Rochester for over three decades, will permanently close on August 29, 2024.
Owner Jay Picard expressed heartfelt appreciation to loyal customers while citing mounting economic challenges and staffing shortages impacting the restaurant industry.
The beloved eatery, located at 195 Wakefield Street in Lilac Plaza, has been a gathering place for generations.
Planned renovations at Lilac Plaza contributed to the closure, as intermittent construction would have further disrupted business operations.
Picard will retain the rights to the name and secret recipes, leaving open the possibility of a future comeback.
With new developments like the nearby casino and hotel reshaping Rochester, many reflect on the loss of local staples. Residents are encouraged to savor one last meal and share memories before this local institution says goodbye.