Rochester’s long-standing garden club is entering a new chapter with a fresh name that celebrates the city’s identity.

The Rochester, NH, Garden Club has officially rebranded as the Lilac City Gardeners, reflecting Rochester’s nickname as the “Lilac City.”

The group continues its mission of promoting gardening, beautification, and community involvement throughout the city.

According to an announcement shared by Rochester Main Street, the organization will maintain the same strong community spirit while introducing updated branding and future initiatives.

Local volunteers play a key role in maintaining public gardens and encouraging residents to participate in beautification efforts across Rochester.

With spring approaching, the newly named Lilac City Gardeners hope the refreshed identity will inspire even more residents to help keep Rochester blooming.

Watch this Clip of the Event: https://youtu.be/eNY-UPyi6SA