Rochester and the surrounding areas are on high alert as a substantial winter storm is set to impact the region, bringing heavy snowfall and potentially dangerous travel conditions.

Residents are urged to finalize their storm preparations promptly, as heavy snow can lead to power outages, obstructed roadways, and delayed emergency responses.

To ensure safety, it's advisable to avoid unnecessary travel during peak snowfall, especially overnight when visibility is at its lowest.

If travel is unavoidable, allow extra time, reduce speed, and maintain a safe distance from snowplows and emergency vehicles.

In light of the impending storm, the Willand Warming Center has extended its hours to provide shelter for those in need.

For those who must venture out, it's essential to equip your vehicle with emergency supplies.

Here are five smart items to keep in your car during a snowstorm:

1. Warm blanket or sleeping bag

2. Flashlight with fresh batteries

3. Phone charger or power bank

4. Snow brush and ice scraper

5. Water and non-perishable snacks

By taking these precautions, residents can better navigate the challenges posed by the upcoming winter storm and ensure their safety and well-being.