In the mid-1990s, Channel 12 in Rochester served as more than just a television station; it was a vital hub for local businesses.

Through initiatives like the daily show *Shop Downtown Rochester*, the original *Lilac City Exchange* booklet, and the pioneering local website *CRochester.com*, it provided unprecedented opportunities for businesses to engage with the community.

Fast forward to today, and **the excitement is returning**—with even greater momentum.

Launching on January 4, 2026, the New Lilac City Exchange emerges as a bi-weekly booklet tailored for local business owners aiming to connect with genuine customers beyond mere online interactions. 

Featuring 20 pages of advertising space, business spotlights, and community content, the Exchange will be distributed in print throughout the Rochester, NH area and will also be accessible **online** for digital readers.

This initiative is part of a broader local media resurgence that includes:

The Rochester Life and Times newsletter (boasting over 1,000 subscribers)

The Lilac City Exchange booklet (available bi-weekly in both print and digital formats)

The “Rochester Life and Times” Facebook page** (offering daily engagement and updates)

Together, this dynamic trio offers local businesses an unparalleled opportunity: **direct, community-focused exposure** at an affordable price point.

✔️ Showcase your business prominently

✔️ Reach audiences in both print and online every two weeks

✔️ Be featured where your neighbors are actively seeking services

Whether you're operating a storefront, a home-based business, providing services, or creating unique products, this platform is designed for you to shine.

🗓️ **First Issue Release Date:** January 4, 2026

📧 Email: **Mail@RochesterLifeandTimes.com**

📞 Call: **617-294-9843** (Business Line Only)

🚨 **Limited space available—reserve your advertisement now!**

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Let Rochester hear your voice again—right where it belongs.